RATNA MINTARSIH; BOMA JONALDY TANJUNG. PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SABUN CAIR MERK LUX DI TRANSMART CEMPAKA PUTIH. JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, [S. l.], v. 3, n. 6, p. 481–496, 2024. Disponível em: https://www.bajangjournal.com/index.php/JEMBA/article/view/8947. Acesso em: 19 aug. 2025.