IMPLEMENTASI VISUAL STORYTELLING PADA FILM “THE SECRET LIFE OF WALTER MITTY” DALAM PENGEMBANGAN PRODUK AUDIO-VISUAL SEBAGAI STRATEGI PEMASARAN DI DESA WISATA DUKUH PAKEL KARANGANYAR
DOI:
https://doi.org/10.53625/jirk.v4i10.9959Keywords:
Visual Storytelling, Semiotika Film, Christian Metz, Pemasaran, Desa Wisata, Audio-VisualAbstract
Penelitian ini mengkaji implementasi visual storytelling pada film "The Secret Life of Walter Mitty" untuk pengembangan produk audio-visual sebagai strategi pemasaran di Desa Wisata Dukuh Pakel. Menggunakan pendekatan semiotika film Christian Metz, penelitian ini bertujuan menganalisis elemen-elemen visual storytelling dan mengembangkan model implementasinya dalam konteks promosi desa wisata. Metodologi penelitian dilakukan dalam empat tahap: (1) analisis tekstual film menggunakan teori grande syntagmatique Metz untuk mengidentifikasi kode-kode sinematik dan naratif, (2) ekstraksi prinsip-prinsip visual storytelling yang relevan, (3) perancangan model implementasi, dan (4) pengembangan prototype konsep audio-visual untuk Desa Wisata Dukuh Pakel. Hasil penelitian menunjukkan bahwa film "The Secret Life of Walter Mitty" memiliki pola-pola visual storytelling yang efektif dalam membangun narasi perjalanan dan transformasi personal, yang dapat diadaptasi untuk kepentingan promosi destinasi wisata. Model implementasi yang dikembangkan menawarkan kerangka kerja praktis dalam menghasilkan konten audio-visual yang menggabungkan aspek informatif dan emotif. Penelitian ini berkontribusi pada pengembangan strategi pemasaran destinasi wisata berbasis visual storytelling yang lebih efektif dan bermakna.
References
Airaldi, A. L., Díaz‐Pace, J. A., & Irrazábal, E. (2021). Data-Driven Storytelling to Support Decision Making in Crisis Settings: A Case Study. Jucs - Journal of Universal Computer Science. https://doi.org/10.3897/jucs.66714
Alves, A. M., Arnault, D. Saint, Boroski, A. H., Pires Scherer, Z. A., Veloso Carvalho, M. T., de Oliveira, J. L., & Souza, J. de. (2023). Clinical Ethnographic Narrative Interview About the Experience of Women Discharged From the Prison System. Texto & Contexto - Enfermagem. https://doi.org/10.1590/1980-265x-tce-2022-0329en
Amini, F., Riche, N. H., Lee, B., Hurter, C., & Irani, P. (2015). Understanding Data Videos. https://doi.org/10.1145/2702123.2702431
Asgari, M., & Hurtut, T. (2024). A Design Language for Prototyping and Storyboarding Data-Driven Stories. Applied Sciences. https://doi.org/10.3390/app14041387
Boggs, J. M., & Petrie, D. W. (2008). The art of watching films. California: McGraw-Hill.
Bradbury, J. D., & Guadagno, R. E. (2020). Documentary Narrative Visualization: Features and Modes of Documentary Film in Narrative Visualization. Information Visualization. https://doi.org/10.1177/1473871620925071
Carlsten, J. M., & McGarry, F. (2015). Film, history and memory. In Film, History and Memory. London: Palgrave Macmillan. https://doi.org/10.1057/9781137468956/COVER
Cohn, N. (2019). Being Explicit About the Implicit: Inference Generating Techniques in Visual Narrative. Language and Cognition. https://doi.org/10.1017/langcog.2019.6
Eureka, D. (2023). Relasi sintagmatik-paradigmatik Christian Metz dalam adegan Apple Strudel pada film Inglourious Basterds (2009). RELASI SINTAGMATIK-PARADIGMATIK CHRISTIAN METZDALAM ADEGAN APPLE STRUDEL PADA FILM INGLOURIOUS BASTERDS (2009)DIVA EUREKASekolah PascasarjanaInstitut Kesenian JakartaJurnal IMAJI: Film, Fotografi, Televisi, Dan Media Baru , 14(1). Retrieved from https://imaji.ikj.ac.id/index.php/IMAJI/article/view/106/96
Fuchs, C. (2021). Social media, big data, and critical marketing. Digital Capitalism, 193–212. https://doi.org/10.4324/9781003222149-8
Hanifah, U., & Ningsih, T. S. (2023). Representation of Women in the Layangan Putus Film Series: Semiotic Analysis of Roland Barthes. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 17(2), 161–173. https://doi.org/10.24090/komunika.v17i2.7659
Irwin, W. J., Robinson, S. D., & Belt, S. (2017). Visualization of Large-Scale Narrative Data Describing Human Error. Human Factors the Journal of the Human Factors and Ergonomics Society. https://doi.org/10.1177/0018720817709374
Ji, Y. (2024). Artistic Alchemy: Exploring the Fusion of Art Theory and Film Aesthetics in Visual Storytelling. Herança. https://doi.org/10.52152/heranca.v7i2.785
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
Liem, J., Périn, C., & Wood, J. (2020). Structure and Empathy in Visual Data Storytelling: Evaluating Their Influence on Attitude. Computer Graphics Forum. https://doi.org/10.1111/cgf.13980
McKenna, S. A., Riche, N. H., Lee, B., Boy, J., & Meyer, M. (2017). Visual Narrative Flow: Exploring Factors Shaping Data Visualization Story Reading Experiences. Computer Graphics Forum. https://doi.org/10.1111/cgf.13195
Metz, C. (1974). Language and cinema. The Hague: Mouton & Co. N.V. Retrieved from https://cloudflare-ipfs.com/ipfs/bafykbzacedb7rnka5hbu4cxc6dcauh2tg6zlguw3nk25uh6545xoh6k67s5ug?filename=Christian%20Metz%2C%20Donna%20Jean%20Umiker-Sebeok%20-%20Language%20and%20Cinema.pdf
Meuschke, M., Garrison, L., Smit, N., Brückner, S., Lawonn, K., & Preim, B. (2021). Towards Narrative Medical Visualization. https://doi.org/10.48550/arxiv.2108.05462
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Washington DC: SAGE Publications, Inc.
Mittenentzwei, S., Weiß, V., Schreiber, S., Garrison, L., Brückner, S., Pfister, M., … Meuschke, M. (2023). Do Disease Stories Need a Hero? Effects of Human Protagonists on a Narrative Visualization About Cerebral Small Vessel Disease. Computer Graphics Forum. https://doi.org/10.1111/cgf.14817
Morrison, A. M. (2023). Marketing and Managing Tourism Destinations. London: Routledge. https://doi.org/10.4324/9781003343356
Mörth, E., Brückner, S., & Smit, N. (2023). ScrollyVis: Interactive Visual Authoring of Guided Dynamic Narratives for Scientific Scrollytelling. Ieee Transactions on Visualization and Computer Graphics. https://doi.org/10.1109/tvcg.2022.3205769
Narottama, N., & Moniaga, N. E. P. (2022). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen Pada Destinasi Wisata Kuliner di Kota Denpasar. Jurnal Master Pariwisata (JUMPA), 741. https://doi.org/10.24843/JUMPA.2022.v08.i02.p19
Rodríguez, M. T., Nunes, S., & Devezas, T. (2015). Telling Stories With Data Visualization. https://doi.org/10.1145/2804565.2804567
Sidauruk, R. (2013). Peningkatan Peran Pemerintah Daerah dalam Rangka Pengembangan Ekonomi Kreatif di Provinsi Jawa Barat. Jurnal Bina Praja, 05(03), 141–158. https://doi.org/10.21787/JBP.05.2013.141-158
Sinnerbrink, R. (2012). The reality of film: Theories of filmic reality. Screen, 53(3), 323–326. https://doi.org/10.1093/screen/hjs026
Sriwatanathamma, P., Sirivesmas, V., Simatrang, S., & Bhowmik, N. H. (2024). Developing a Framework for Interactions in CBT-Based Serious Games on Smartphones. International Journal of Gaming and Computer-Mediated Simulations. https://doi.org/10.4018/ijgcms.337896
Stephens, S. H. (2018). A Narrative Approach to Interactive Information Visualization in the Digital Humanities Classroom. Arts and Humanities in Higher Education. https://doi.org/10.1177/1474022218759632
Traversa, O. (2017). Christian metz and the mediatization | Christian Metz et la médiatisation. ESSACHESS - Journal for Communication Studies, 10(1), 241–255.
Wijayanti, A. (2021). Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta. Indonesian Journal of Tourism and Leisure, 2(1), 26–39. https://doi.org/10.36256/ijtl.v2i1.138
Zhi, Q., Ottley, A., & Metoyer, R. (2019). Linking and Layout: Exploring the Integration of Text and Visualization in Storytelling. Computer Graphics Forum. https://doi.org/10.1111/cgf.13719
