PERKEMBANGAN BISNIS FRANCHISE

Authors

  • Ayu Dwi Puspitasari Fakultas Ekonomi Dan Bisnis Universitas Sultan Ageng Tirtayasa
  • Ana Susi Mulyani Fakultas Ekonomi Dan Bisnis Universitas Sultan Ageng Tirtayasa

Keywords:

Franchise, Globalisasi

Abstract

This article aims to explain how this franchise or franchise business runs and how the content in this business is how to be able to establish and also show shortcomings in this business. This article also explains the history of how this franchise business began and how it spread to the world of globalization and is associated with current technological developments. This article also discusses how this business is developing now, especially in Indonesia. This business has lucrative benefits for people who want to start a business but don't really want to put in more effort and don't want to take big risks. But this business also has drawbacks such as a lack of ownership in the business because management and the target market are not determined by us but the brand owners themselves plus this business is very dependent on trends or depending on something that is viral on social media in this way many consumers are stuck in trends market

References

Keuntungan dan kekurangan bisnis waralaba dan franchise https://www.jurnal.id/id/blog/keuntungan-dan-kekurangan-bisnis-waralaba/#Keuntungan_Menjalankan_Bisnis_Waralaba

Mengenal Franchise, Mulai dari Definisi dan Istilah Terkait Lainnya https://amp.kompas.com/money/read/2021/04/14/084000626/mengenal-franchise-mulai-dari-definisi-dan-istilah-terkait-lainnya.

Pengembangan diri dan jenis jenis bisnis waralaba yang umum di Indonesia https://www.daya.id/usaha/artikel-daya/pengembangan-diri/jenis-jenis-bisnis-waralaba-yang-paling-umum-di-indonesia

Radjagukguk, Erman, “Indonesian Development under Economic Globalization: The Reform of Investment Law”, dalam Koesnadi Hardjasoemantri dan Naoyuki Sakumoto (ed), Current Development of Laws in Indonesia, Institute of Developing Economies, Japan External Trade Organization, 1999.

Swaseinbada (1990), Edisi Februari. V. Winarto (1992). "Profil Franchising di Indonesia". Manajcnwri. Nomor79, Tahun XII

Tinjauan tentang Perjanjian / Kontrak Franchise ( Waralaba ) https://adityoariwibowo.wordpress.com/2013/02/09/tinjauan-tentang-perjanjiankontrak-franchise-waralaba/

UNTCT,Transnational Corporation and Technology Transfer: Effects and Policy Issues, United Nations, New York, 1987.

Downloads

Published

2022-11-25

How to Cite

Ayu Dwi Puspitasari, & Ana Susi Mulyani. (2022). PERKEMBANGAN BISNIS FRANCHISE. JISOS: JURNAL ILMU SOSIAL, 1(10), 985–992. Retrieved from https://www.bajangjournal.com/index.php/JISOS/article/view/4203

Issue

Section

Articles