Nursaimatussaddiya, Nursaimatussaddiya, Muhammad Habibie, and Tria Meisya Aziti. 2022. “EFFECT OF BRAND EQUITY ANALYSIS ON HONDA MOTORCYCLE PURCHASE DECISION IN MEDAN CITY”. JOEL: Journal of Educational and Language Research 1 (6):681-90. https://doi.org/10.53625/joel.v1i6.1414.