IMPLEMENTASI STRATEGI PEMASARAN ONLINE PRODUK RHTB "KERIPIK SELADA" UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN DAN MEMAKSIMALKAN KEUNTUNGAN

Authors

  • Lati Sari Dewi Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
  • Asep Saeful Falah Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah

Keywords:

Marketing Strategy, Purchasing Decisions, Profit

Abstract

The Community Service Program (PKM) aims to utilize online marketing strategies to increase public awareness of RHTB (Tanjungpura Independent Hydroponics House) products and enhance purchasing decisions, thus maximizing profits. Therefore, the objective of this PKM is to provide the right online strategies to boost sales and maximize profits. In this Community Service Program, there are five stages for the methodology, which include observation, planning, implementation, execution, and evaluation. The results of this PKM indicate that the training program for implementing online marketing strategies for RHTB products in Tasikmalaya is effective as it helps understand how to implement online strategies, influencing purchasing decisions, and maximizing profits.

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Published

2023-07-01

How to Cite

Dewi, L. S., & Asep Saeful Falah. (2023). IMPLEMENTASI STRATEGI PEMASARAN ONLINE PRODUK RHTB "KERIPIK SELADA" UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN DAN MEMAKSIMALKAN KEUNTUNGAN . JURNAL PENGABDIAN MANDIRI, 2(6), 1417–1422. Retrieved from https://www.bajangjournal.com/index.php/JPM/article/view/6017

Issue

Vol. 2 No. 6: Juni 2023

Section

Articles

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Copyright (c) 2023 JURNAL PENGABDIAN MANDIRI

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